Microsoft Bing and Edge Introduce AI-Powered Shopping Tools

Microsoft has announced a new set of AI-powered shopping tools for its Bing search engine and Edge browser. The new features, which are currently rolling out in the US, include:

AI-generated Buying Guides: These guides provide users with a comprehensive overview of a product, including its features, pros and cons, and pricing. The guides are generated by Microsoft's AI, which analyzes a variety of data sources, including product reviews, product specifications, and pricing information.

Review Summaries: Users can now ask the Bing chatbot in Edge to summarize user reviews of a product. The chatbot will provide a brief overview of the reviews, including the pros and cons of the product, as well as the overall rating.

Price Match: This feature allows users to request a price match from a retailer if they find a lower price for a product elsewhere. Microsoft will automatically compare the prices of products from different retailers and notify users if there is a lower price available.

These new AI-powered shopping tools are designed to make it easier for users to find and buy products. The Buying Guides provide a comprehensive overview of products, while the Review Summaries give users a quick way to see what other people have said about a product. The Price Match feature can help users save money on their purchases.

According to a recent study by Beebom: 72% of online shoppers use price comparison tools, and 63% of shoppers have used a price match guarantee. These numbers suggest that there is a strong demand for AI-powered shopping tools that can help users save money and find the best deals.

The new AI-powered shopping tools from Microsoft are a welcome addition to the Bing search engine and Edge browser. These tools make it easier for users to find and buy products, and they could help Microsoft increase its share of the online shopping market.

Diverse Perspectives

Some people believe that the new AI-powered shopping tools from Microsoft are a positive development. They argue that these tools can help users save money and find the best deals. Others are concerned that these tools could lead to increased competition and lower prices for consumers. However, they also worry that these tools could be used to track users' shopping habits and target them with advertising.

Overall, the new AI-powered shopping tools from Microsoft are a promising development. However, it is important to consider the potential benefits and risks of these tools before using them.